Mind by Maple

Mind by Maple

When Canada’s premier virtual healthcare provider engaged Massive to help meet the rising market demand for specialty care options, we were intrigued.

And when we realized that the company, Maple, was poised to build the blueprint for the future’s digital health models, we officially knew we were part of something pretty special. Maple is Canada’s most robust virtual healthcare platform. The company made its mark connecting Canadians with certified healthcare providers, 24/7, coast-to-coast. Now boasting 700,000+ active users and 500+ healthcare providers on their platform, you know they’re damn good at what they do.

But with the virtual health market growing alongside rising demand for specialty care, Maple knew their brand—and sub-brands—needed to reach new heights. They were determined, with our guidance, to launch a series of microsites and accompanying sub-brands for various specialty areas.

The first of these sub-specialties, Mind by Maple (Mind), was built to deliver Canadians the most seamless digital mental health platform and create a foundation for the industry’s future.

Read on to see exactly how Massive helped Maple achieve this through an emotive, courageous, and human-centred brand identity.


  • Brand Strategy
  • User Experience
  • Creative Direction
  • Website Design
  • Copywriting
  • Website Development

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